But to continue in the face of howls of derision? To persist in the face of near unanimity as to your crapitude? To keep at it when a lesser person would have walked out into the howling virtual wilderness and the cyber snow, never to return?
That, my friends, takes cojones. At the very least, it takes a special kind of stupid.
And with this in mind, we institute the inaugural Whiffies, the very worst of The Guardian's Comment Is Free in 2009. Columnists and columns, commenters and comments, campaigners and politicos who just plain stank the place up.
Campbell? Gold? MacShane? You tell us. This award is for consistent awfulness, above and beyond the call of the cheque.
A close fought affair, methinks. It may be the finest fetid flower of a rank columnist or a terrible aberration by an otherwise sane scribbler.
Go on. You know you want to. But tell us why.
Uncalled for. Unconscionable. Ugly.
The Why Oh Why Oh Why? Award
Which article most left you asking 'what was the point of that'?
The Identity Politics Race For Victimhood Award
Fatties? Gingers? Sea kittens?
Least Fertile Field For Debate
I/P? MMGW? Some other collection of capital letters?
The 'Editorial Control? What Editorial Control?' Award
Also known as the Greatest Lapse in CiF judgement this year. What article should never have been written?
The Hatfield-McCoy Inter-Personal Spat Award
BTL-to-ATL hatefest or commenter-on-commenter violence; who's been zooming who, long after both parties have forgotten what the original beef was.
The Max Gogarty Worst BTL Savaging Award
Treatment that shouldn't be meted out anywhere outside of a South American interrogation room. But somehow they deserved it, and you enjoyed it.
The Most Glaring Omission Award
What was screaming to be addressed this year on CiF but, for some reason known only to the CiF gods, wasn't.
You can give a nomination in just one or two categories, or call the whole slate. Or add your own. I'm easy. Especially after some cooking sherry. The only rule is: one nomination in each category and if there are honorable mentions to be made in a category, label them as such.
NB: This blog reserves the right to add, withdraw, augment and modify all categories and to chose winners at random due to lack of interest and votes.